The BlackBerry Classic is an explicit appeal to nostalgia

Gigaom

BlackBerry officially launched the BlackBerry Classic at an event in New York’s financial district on Wednesday. It’s the first new BlackBerry device since 2011 to actually resemble what most people think of when they think “BlackBerry”: A QWERTY keyboard-equipped phone with physical navigation keys, including a touch trackpad.

Blackberry-Classic

Obviously, the BlackBerry Classic is a niche device — no matter how many celebrities claim they can’t live without theirs. BlackBerry spent a lot of time comparing the Classic to the Bold 9900, which came out in 2011. That’s the target audience for the Classic — companies that issue BlackBerries to their employees because of security reasons and are still hanging on to aging Bolds (running BlackBerry’s previous operating system.)

Because many people upgrading to the BlackBerry Classic are coming from years-old devices, the specs aren’t paramount, but they still pack a few nice upgrades. The Classic has a 720×720-pixel, 3.5-inch touchscreen and an 8 MP camera on…

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