Special effects company behind ‘Star Wars’ building virtual reality lab

Fortune

If you love Star Wars, you’ve seen the incredible work that special effects company Industrial Light & Magic does in creating amazing characters and special effects. Now, the company founded by George Lucas wants to make the cinema experience even more immersive by bringing virtual reality technology into the mix.

The project is called the ILM Experience Lab, and will put viewers directly into the world of their favorite films, USA Todayreports.

“ILMxLab is all about us leveraging our skills across all platforms,” Lucasfilm President Kathleen Kennedy told the newspaper. “It’s the Wild West out there with new frontiers, and we’re all figuring out these new tools. Today, technology is in search of content. But we can bring an emotional experience to that technology.”

The first products this new division creates are expected to be related to Star Wars and debut later this year. The next film in…

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