There’s been a lot of gloom and doom around Twitter recently, what with CEO Dick Costolo stepping down, amid criticism that he was ineffective in improving the company’s fortunes, and being replaced as interim CEO by co-founder Jack Dorsey. And when it comes to new products, it often seems as though they are designed primarily to please advertisers (i.e. auto-play videos) rather than to enhance the user experience.
So in that respect, it’s kind of a refreshing change of pace to see that the company is working on something that looks as though it might actually be useful, possibly even enjoyable—and could fill one of the holes that many say exist in the service.
The company recently gave BuzzFeed a look at a new offering currently known as Project Lightning. From the description, it sounds very much like what Twitter has been trying to do for some time—including…
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